ROAR Organic is Canada’s best selling all-natural, vitamin beverage. Early on I was part of their market expansion into Canada that required a roll-out marketing, website, and visual direction. #WHYIROAR was created as an on-going hashtag and community slogan for ROAR Organic. #WHYIROAR tells the story of the individuals and their positive lifestyles.
Problem
ROAR Organic’s expansion into Canada required a new website and marketing campaign.
Scope
- Website
- UX/UI
- Photo/Videography
- Graphics
- Branding
- Strategy





