Useful. Accessible. Innovative. Tested. 

Useful. Accessible. Innovative. Tested. 

Useful. Accessible. Innovative. Tested. 

Useful. Accessible. Innovative. Tested. 

Useful. Accessible. Innovative. Tested. 

Useful. Accessible. Innovative. Tested. 

The world needs more inventors, creators, and solvers.

Why UX design? Because everything we interact with is designed! Through good design we directly impact people’s quality of life for the better. Over the years I’ve been a Freelancer, Startup-er, Contributor, and Manager.

Before designing for web and mobile, I was involve in XM, advertising, and film. These industries have had a major impact on my process, helping me see what isn’t there and building a path towards the end vision.

Discovery & UX Research

Ask the right questions, know your users, interview stakeholders, gather requirements, align technology, follow best practices, research competitors. Create personas, stories, and journey maps that help inform design decisions.

Always having empathy for the user and seeing the problem through their eyes. Creating meaningful and coherent experiences that consider all aspects of the interaction.

Define the Problem & Plan

Correctly define the problem, identify pain points, and set clear objectives to work towards. Create problem statements, sprint plans, resource estimates, roadmaps, and strategic partnerships.

What is the problem?
Who is experiencing this?
Why does it matter?
Where does the problem present itself?
How do the current solutions stack up?

Data-Driven Design

From idea to wireframe to prototype. Bringing together service, interaction, visual, content, info architecture, and heuristic evaluation. Using all the accumulated insights and knowledge to create solutions that drive feedback.

From a paper sketch, to design systems, and development. The process should encourage iteration and collaboration. My tools of choice are Adobe, Figma, and empowering great people to excel at their role.

Validate & Hand-off

The goal is to build something that users really want – So much they pick your solution over all others! In order to validate: create a prototype, socialize the designs, gather insights, and test with users.

Measure both quantitative and qualitative data to understand the user, track improvements, and validate assumptions. KPIs: Business Impact, Conversion, Drop-off, Error Rate, Time-on-Task, CSAT, & NPS.

Build, Design, and Repeat

After the code is complete there is still QA, acceptance testing, documentation, rollout strategy, early access programs, and public launch. Throughout, we’re learning about how customers are responding.

My goal is to create more useful, accessible, and innovative products. I also mentor designers to become experts at their craft so that the world has more problem solvers.