Design is my ‘north star’ because everything we interact with is designed. Through good design we directly impact people’s quality of life for the better. Over the years I’ve been a Freelancer, Startup-er, Contributor, and Manager.

Throughout my career, I’ve had the opportunity to design across a wide range of mediums – from physical print to graphical user interfaces to natural, intuitive interactions. I believe great design should do more than just function; it should do good and feel good. My career has spanned industries including advertising, film, energy, government, finance, and technology.

Correctly define the problem, identify the baseline, and set clear objectives. Create the value proposition, problem statement, sprint plan, resource estimates, roadmap, and strategic partnerships.

What is the problem?
Who is experiencing this?
Why does it matter?
Where does the problem present itself?
How do the current solutions stack up?

Sketch to user flow to wireframe to prototype. Bringing together interaction, visual, content, architecture, and technical feasibility. Using all the accumulated insights and research to present possible solutions that drive feedback and iteration.

At many companies, product and ux designers are split up into multiple roles: Product Owner, UX Designer, UI Designer, Front-end Developer, etc. I aim to be all of those and move design closer to shipping code. My current tools of choice are Adobe, Figma, and empowering great people.

The design is not the product so I implement the code or work closely with developers. A prototype helps align the team to the end goal and map interactions. When a well documented design system isn’t available, a detailed and annotated red-line is provided.

Measure both quantitative and qualitative data to understand the journey and validate assumptions. Important KPIs: Conversion, Drop-off, Error-Rate, Time-on-Task, CSAT, & NPS.

After the code is complete there is still QA, documentation, rollout strategy, pilot programs, and mass launch. Throughout, we’re learning about how users are responding and integrating the feedback.

My goal is to continue solving challenging problems and leading transformations.