Shaving Seconds was born during the 2019 GT3 Cup as a short documentary that lets fans dive into the story of why these race teams do what they do. It follows Canadian driver Parker Thompson and his crew at Toronto’s premier auto shop Sportscar Boutique, as they apply their craft to push the boundaries of speed during the GT3 Cup series.
Problem
A digital campaign to bring fans closer to the drivers at the Toronto GT3 Cup. Live-streaming and behind-the-scenes videos were shared throughout social media during the event.
Scope
Strategy
Art Direction
Visual Design
Post-Production
