Overview

Shaving Seconds was born during the 2019 GT3 Cup as a short documentary that lets fans dive into the story of why these race teams do what they do. It follows Canadian driver Parker Thompson and his crew at Toronto’s premier auto shop Sportscar Boutique, as they apply their craft to push the boundaries of speed during the GT3 Cup series.

Fans also got to connect with the campaign through social media experiences — live access, behind-the-scenes content and a photography challenge.

Client

Yokohama Tires
Thompson Racing
Citizen Relations

Scope

Strategy
Art Direction
Visual Design
Post-Production

Watch Video

Shaving Seconds | Short Film